Spex is a Denver-based start-up housed at Galvanize that has built a digital platform for the insurance adjuster community.


Situation:

In an industry whose processes have not evolved much beyond graph paper and a digital camera, Spex iPad/iphone app streamlines the way that data is collected in the most accurate and efficient manner possible.

Solution:

Canopy advisors Abby Hagstrom and Amanda Demarest designed and executed a strategic PR campaign centered around: (1) positioning Spex as the industry’s leading property inspection technology, (2) showcasing Spex executives as thought leaders and experts in the field; and (3) spreading awareness about the Spex platform among large insurance firms, small claim services companies, and independent adjusters.

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