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Julie E.

Marketing Consulting

Julie has 20+ years of experience in various marketing, brand, and innovation roles at companies such as General Mills, Target, and Sports Authority. Over the course of her career, she has led turn-around strategies for large consumer brands, designed scrappy marketing plans for small under-resourced businesses, created new brands and relaunched other brands, worked cross-functionally within an R&D organization, and led teams through multiple challenging business climates.
Julie’s passion is helping teams to hone in on key challenges and create focused strategies to unlock growth – whether building new brands, repositioning brands, finding new market opportunities, or leading marketing planning efforts.
Prior to launching her consulting business, she was the VP of Marketing Operations at Sports Authority, and before that, the Director of Owned Brand Strategy at Target.