Author Archive

MergeLane and Galvanize: Creating Community for Denver and Boulder-based Entrepreneurs

As the second best place in the U.S. to launch a startup (according to Forbes), Denver has a thriving, entrepreneurial spirit that is contagious.  We recently attended two events that captured this innovative energy:  Galvanize’s Denver-Platte Campus Grand Opening Party and MergeLane’s 2015 DemoDay in Boulder.

Galvanize is a network of technology campuses designed to bring together startups, students, mentors and investors into a shared workspace or community. With over 1,000 members, this company emanates that passionate drive and encouraging, entrepreneurial culture that is shaping our city. The grand opening celebrated the launch of the Platte campus, the company’s 5th campus nationwide.

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Know Your Community

These three words of wisdom, “know your community,” offered by Zayo Group Founder and CEO Dan Caruso recently sparked a conversation within Canopy Advisory Group about the importance of staying abreast of what is happening in our bustling city.  Caruso attested that by attending business and community events, employees gain insight and inspiration valuable to personal, professional and organizational growth.

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Social Responsibility: Being Strategic About Community Investment

By Kecia Carroll, Canopy Advisor

It goes by many names:  corporate social responsibility (CSR), corporate citizenship, community relations to name a few.  The intent is the same. It’s about a company’s responsibility to invest in the communities in which it serves; about addressing social and environmental challenges while driving economic growth.  Put another way, it means not just caring about the bottom line, but what you can do with the bottom line.
It’s about having an impact.

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3 Basic Steps to Improve Your Elevator Pitch

By Alyce Blum, Professional Networking Coach

When was the last time you shared your elevator pitch and walked away feeling empowered and perhaps even inspired by what you said? If the answer is, “I’m not sure I’ve ever felt that way,” don’t worry, you’re not alone. Most people haven’t spent much, if any, time preparing an elevator pitch that wows their audience or themselves. And that’s because most of us haven’t taken the time to incorporate one simple, yet highly powerful question that will take your generic pitch and turn it into something unique, meaningful and lasting. WHY do you do what you do?

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Content Marketing in a Content-Hungry World

By Abby Hagstrom, Canopy Advisor

In today’s digital, content-driven world content marketing is not only a valuable tool, but a critical tool. It can help generate market awareness, support SEO and marketing campaigns and if executed properly contribute to bottom line success.  According to the Content Marketing Institute, 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. In fact, 37% of marketers say blogs are the most valuable content type for marketing. Here is one idea for reaching target audiences through this relevant and powerful third party.

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