Author Archive

Branding Yourself for Success

By Hillary Schubach, Canopy Advisor

As any good marketer knows, the key to marketing success is a solid brand foundation.  It’s impossible to sell a brand effectively if you don’t know what it stands for.  Similarly, as a professional out there trying to win business in a competitive marketplace, it’s important that you understand your own personal brand and have the same sense of awareness about yourself.    

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Joining the Conversation: A Case Study in Social Media

By Jennifer Kelly, Canopy Advisor

You may share an idea at the coffee shop, where less than a dozen people will hear your expertise, and where only one or two understand or care. Social media magnifies the number of people who hear you but focuses the conversation on a mutual interest, increasing the impact of any intelligent statement you make. Isn’t that the conversation you should be joining?

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By Victoria Hostin, Canopy Advisor

“Insanity: doing the same thing over and over again and expecting different results.”

— Albert Einstein

Anyone reading this can find some aspect of life that rings true to Einstein’s wisdom. Whether you are parenting a child, hitting a tennis ball into the net over and over, or figuring out how to generate greater impact for your non-profit organization, the key to getting different results is to stop, reflect, and then make a change. That is much easier said than done, as change is known to be pretty hard.  But, if you are feeling insane and looking for different results, stop and reflect on the concept of a partnership for your organization.

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