- Branded Content & Content Usage Rights
- Consumer Sales Promotion
- Customer Relationship Marketing
- Digital Innovation
- Integrated Marketing Campaign Leadership
- Marketing Strategy & Planning
- Product Launch
Jennifer S.Marketing & Public Relations
Missouri State University, BS Marketing
Harvard Business School - Cable Television Association for Marketing, Executive Management Program
Jennifer Schouten is an innovative, proven, and seasoned marketing executive who has generated significant growth for leading brands and companies including AT&T, CenturyLink, Coca-Cola, DIRECTV, DISH, GOOGLE, KFC, Live Nation, Starz Networks, and Verizon. She combines strategic vision with hands-on expertise in building effective data-driven, comprehensive marketing campaigns. As a C-suite executive, she has the ability to work independently or collaboratively across all levels of the organization to exceed stakeholder expectations and performance targets.
Jennifer served as Vice President, Revenue Marketing with Starz, a leading global media, and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks). There she led marketing of accounts that comprise $700 MM of revenue. Clients included AT&T, CenturyLink, DIRECTV, DISH, Frontier, Google Fiber, National Rural Telco Cooperative, and Verizon. She expanded Starz subscriber penetration by an average of 35% across client accounts by securing inclusion in consumer acquisition, upgrade, and retention campaigns.
Prior to Starz, Jennifer was an Account Director with Momentum Worldwide, a division of IPG, where she created and executed consumer sales promotions for accounts that included KFC, Coca-Cola, and Starz Entertainment. She started her marketing career with Contemporary Productions International Co. (now Live Nation).