• ANNUAL MARKETING PLANNING
  • BRAND OPPORTUNITY IDENTIFICATION
  • BRAND PORTFOLIO ARCHITECTURE
  • BRAND REPOSITIOING
  • FRACTIONAL/INTERIM MARKETING EXECUTIVE LEADERSHIP
  • MESSAGING STRATEGY
  • NEW BRAND DEVELOPMENT

Julie E.

Strategy & Finance

Education


Bates College – BA Sociology
Tuck School of Business at Dartmouth – MBA

Biography


Julie has 20+ years of experience in various marketing, brand, and innovation roles at companies such as General Mills, Target, and Sports Authority. Over the course of her career, she has led turn-around strategies for large consumer brands, designed scrappy marketing plans for small under-resourced businesses, created new brands and relaunched other brands, worked cross-functionally within an R&D organization, and led teams through multiple challenging business climates.

She launched her firm Wise Winters in 2016, fulfilling her long-time goal of running her own consultancy. She helps teams to hone in on key challenges and create focused strategies to unlock growth – whether building new brands, repositioning brands, finding new market opportunities, or leading marketing planning efforts.

Prior to launching her consulting business, she was the VP of Marketing Operations at Sports Authority, and before that, the Director of Owned Brand Strategy at Target.