- budgeting & financial management
- commercialization strategies & planning
- cross-functional team building & leadership
- digital marketing & social engagement
- integrated consumer & b2b marketing
- lead generation & sales enablement
- market research & audience segmentation
- marketing program & product management
- strategic positioning & brand management
Julie E.Marketing & Public Relations
University of Texas at San Antonio, San Antonio, Texas – BA Communication
Julie is a trusted healthcare marketing leader with 20 years of experience devising brand and marketing strategy, developing messaging and content as well as implementing communication campaigns. As a consultant, she often works with clients on marketing, branding and content strategy, business presentations as well as lead generation and sales conversion initiatives.
Previously, she was an agency partner and VP of client services at Armada Medical Marketing, where she led over 40 product and service launches, developed print and digital content marketing campaigns, mapped overall customer experience and leveraged the growing value of digital and social media. She was the agency’s primary strategist, advising leading medical device and biopharma companies, health systems, medical practices, GMOs and innovative health tech start-ups.
As a “roll up your sleeves and pitch in” executive, Julie expanded adoption of business – and life – changing innovations, accelerated sales cycles and increased revenue. She is fiercely committed to success of her clients and teams.
Julie recently received a certification of inbound marketing from HubSpot Academy and also holds a certification as a business marketing communicator from the Business Marketing Association. She is active in Prime Health, Society of Physician Entrepreneurs and Healthcare Businesswomen’s Association, and she received a President’s Award for her former contributions as Promotions Chair and VP of Marketing for the Business Marketing Association.