• Copywriting and message delivery
  • CRM implementation and analytics
  • Developing effective teams
  • End-to-end project management
  • Inbound marketing methodology
  • M&A due diligence
  • Sales Operations: strategy and process development

Kelly B.

Marketing & Public Relations

Education


University of Wisconsin, Madison – BBA; Real Estate and Urban Economics; Management

Biography


Kelly is a business strategist with a passion for healthcare and mission-driven organizations. She has over 12 years of experience supporting sales growth and brand expansion across multiple industries. She serves clients as a capable business partner in the areas of strategic sales planning and process development, creative analysis, financial modeling, messaging and copywriting, marketing strategy, project management, team development and due diligence, among others. She has recently focused on translating complex value propositions into stories that can be leveraged to increase revenue and communicate to investors. Her sector experience includes: healthcare (providers and technology), luxury travel, financial and valuation services, commercial real estate, and more.

Prior to launching her freelance practice, Kelly worked as the Director of Business Intelligence at hospitality startup, Inspirato, where she transitioned analytics resources into an internal consulting and insight generation group. At direct primary care startup, Paladina Health, she focused on the onsite clinic industry and delivering value-based healthcare solutions. As Director of Business Development, she was responsible for running the sales operations department and performing complex B2B sales targeting self-funded employers, payers and labor organizations. Kelly also gained significant consulting experience at Duff & Phelps, premier global valuation and corporate finance advisor.

Kelly’s recent clients have included Hazel Health (telemedicine startup focused on delivering primary care to public schools), RxRevu (prescription decision support technology startup, where she served as interim Chief Marketing officer), and DaVita, among others. She also mentors young professionals through Everwise, and serves the Denver community as a Nutrition Educator at the Metro Caring Hunger Relief Center.