- ANALYSIS & DASHBOARDS
- DEMAND GENERATION
- DIGITAL IMPLEMENTATION
- Digital Marketing
- DIGITAL OPTIMIZATION
- Digital Strategy
- Email marketing
- MARKETING AUTOMATION
- MARKETING TECHNOLOGY
- MOBILE MANAGEMENT
Lynda C.Marketing & Public Relations
Iowa State University – BA Psychology
University of Colorado Denver – MBA Business Administration
Lynda is a vibrant overachiever and digital native with a history of success steering strategy and execution, empowering teams and delivering marketing and product impact with high ROI. With 19 years experience at the intersection of marketing and technology, her breadth and depth of martech has enabled her to deliver a command of both strategy and execution. Throughout her career, she has optimized resources and tools to generate exciting results, from creating sustainable revenue gains to increasing client and consumer engagement across market sectors.
With employers and clients she has effectively delivered both innovative and results driven projects from deploying a new video technology platform for a product launch, to increasing email open rates, to developing a new white-label website to generate revenue, to managing an award-winning mobile app. Her toolbox includes building website, mobile, landing pages, emails, search and social for cross platform experiences that increase traffic and results for clients.
Lynda’s experience includes technology, healthcare, banking, financial services, consumer packaged goods, hospitality and travel, real estate, energy and more. Her clients and employers have included Integer Group, Karsh Hagan, Devil’s Thumb Ranch, Blue Zones Project, Tendril, Curian Capital, Zoola; with client work for Coors, BancVue, Aspen Snowmass, Hewlett-Packard, Dell, and MyAgCentral.