Posts Tagged ‘freelance’

Hunting Unicorns in the Gig Economy

Once upon a time, every worker in an organization had a specialty. The person in charge of personnel didn’t do marketing; the accounting team didn’t do project management; and the CEO didn’t lead team-building initiatives at employee off-site meetings.

Then the pendulum swung, and suddenly, everyone was expected to perform ‘other duties as assigned’ without batting an eye. Copywriters were expected to become social media gurus and recruiters felt more like psychologists, vetting personality traits and administering a variety of mental acuity assessments. Video producers and editors are now expected to perform both roles, earning them the combined title of ‘preditors.’ In fact, earlier this week I staffed a television news interview for a client with a local TV station and the reporter (who is also the anchor) acted as his own cameraman, expertly positioning lights, cameras, and interview subjects.

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Confessions of an Accidental Free Agent

There is a lot of chatter about the gig economy — independent contractors, self-employed consultants, on-demand workers, e-lancers, high-lancers — and whatever new terms come out tomorrow that describe this shift in the way people are earning a living. It is usually described in the context of highly capable people choosing a different path, intentionally blazing their own trail, and embracing the American entrepreneurial spirit.

I have a confession. I’ve been an independent consultant for seven years now, and I feel like one day I tripped, tumbled down the proverbial rabbit hole, and ended up in freelance wonderland. Here is the ironic part. Most of the work I do involves advising clients on being intentional and structured in the way they drive their business forward. I help them create strategic business and marketing plans to grow in a deliberate and measurable way. But when it comes to my own consulting practice, it began a little less…deliberately.

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The professional on-demand workforce includes all generations

Older, more experienced independent professionals between the ages of 35-55 are the ones most sought-after by today’s businesses for on-demand assignments. This makes sense, given businesses’ emphasis on proven skills and experience (See previous post). Mid-career professionals satisfy this need.

Not only does this arrangement work well for employers, it works well for on-demand consultants as well. A professional woman in this age group is often stressed out by balancing career goals with the challenges of caring for a growing family. On-demand work provides her, too, with a good solution.

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But you have a law degree…

I just completed the Intellectual Property LLM degree program at University of Washington School of Law…and the first question I get asked is always: Why aren’t you practicing law? It’s natural to think that after spending 3 or more years in law school, one would then go on to practice law, which I did for several years after receiving my JD from Northwestern University School of Law. But as most law graduates know (whether they practice or not), law school and practicing can lead to so many more opportunities. I’m excited that my next opportunity is Canopy Advisory Group Seattle!

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By 2025, the #1 place to work could be wherever you are sitting

There is a clear shift shaking up today’s labor force. Technological advances and a growing comfort-level with alternative work arrangements are fundamentally changing how people work.

This trend is not just entrepreneurs leaving the “comforts” of corporate America to build a better mousetrap. It also includes service professionals going out on their own – pursuing intellectual, economic, and personal independence and balance.

Companies are using this on-demand talent at higher levels than ever before. In addition, amenities that serve this freelance national are growing rapidly.

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