About Canopy Advisory
Canopy Advisory Group connects businesses and nonprofits with top talent to assist their teams on a short-term basis. In the fall of 2009, our founders Brooke Borgen and Griffen O’Shaughnessy saw a need in Denver’s corporate and nonprofit world for greater access to project-based professionals. In an economic environment where continuously adding full-time employees to accomplish a company’s short and long-term goals is not always feasible, bringing on independent consultants is a win-win for both parties. Read More >
How The Startup Economy is Creating $1 Billion Freelance Paychecks: Forbes Magazine: What do stubbornly high unemployment numbers, booming startup communities and the new “task-based” economy have in common? They’re all part of the collision of trends that have made freelancers the kings and queens of the new workforce. According to new research from freelance marketplace Elance.com, 2012 was a record-breaking year for the part-time or project-based workforce... Read More >
Client in Focus
Teach for America Colorado's VP of External Affairs called Canopy this spring to discuss hiring interim leadership support once she leaves her role at the end of May. The organization is committed to creating a thoughtful, smooth transition in this important area of growth and advancement. Canopy's Erin McLain has been hired as the interim Development Director in order to move the strategic development plan forward, provide mentorship and coaching to direct reports, lead weekly team meetings, and provide strategic support for the organization’s 2016 gala... Read More >
Advisor in Focus
JEN ASBURY is a veteran strategic communications and marketing practitioner with the ability to boil down complex issues, identify differentiators and communicate messages to the right audiences. For 15 years, Jen has effectively connected brands with consumers and customers, while quickly earning the trust of leadership and colleagues through patient listening, strategic recommendations and hard work. Prior to joining Canopy, she spent seven years at Edelman Chicago, cutting her teeth on the world’s biggest and most innovative brands, still calling on those skills and media relationships on a daily basis. Jen has extensive travel, tech, healthcare and lifestyle experience, having held positions in agency, quasi-governmental and Fortune 50 companies ... Read More >
In the News
Denver Job Market Lures Millennials
By: Ana Campoy and Dan Frosch, Wall Street Journal
Millennials are flocking to the Mile High City, but it isn’t the nearby ski slopes, microbreweries or urban hiking trails that are attracting them: It’s the jobs. A shared office space called Industry, in the popular River North Art District, stands as an example of the entrepreneurial forces that are luring a flood of young professionals here. Formerly a depot for the truckloads of produce that rolled into Denver from Colorado’s farmland, the firm’s 155,000-square-foot warehouse is now an open-air maze of workspaces for everything from ride-sharing company Uber to CirrusMD, which connects doctors and patients virtually. “You don’t move just because some place is cool,” said Aaron Duke, a 39-year-old San Francisco transplant and CirrusMD employee. “You’ve also got to be able to earn a buck.” Read more >
WeWork Creates Ideal Space for Independent Workers
It was hard not to do a double take scanning headlines this week. WeWork, a provider of shared office space, announced a $10 billion valuation. The jaw-dropping figure was revealed after Fidelity Management & Research agreed to invest $400 million in the company.
Just over a year ago, the company was valued at only $1.5 billion. WeWork's success and explosive growth has been the subject of debate around the water cooler. How does a company that simply sublets office space become so successful in such a short period of time? There are a variety of reasons, of course. But, one thing is for sure…WeWork’s success has a lot to do with WHO is subletting their space and WHY.
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