About Canopy Advisory

Canopy Advisory Group connects businesses and nonprofits with top talent to assist their teams on a short-term basis. In the fall of 2009, our founders Brooke Borgen and Griffen O’Shaughnessy saw a need in Denver’s corporate and nonprofit world for greater access to project-based professionals. In an economic environment where continuously adding full-time employees to accomplish a company’s short and long-term goals is not always feasible, bringing on independent consultants is a win-win for both parties. Read More >

Industry Trends

How The Startup Economy is Creating $1 Billion Freelance Paychecks: Forbes Magazine: What do stubbornly high unemployment numbers, booming startup communities and the new “task-based” economy have in common? They’re all part of the collision of trends that have made freelancers the kings and queens of the new workforce. According to new research from freelance marketplace Elance.com, 2012 was a record-breaking year for the part-time or project-based workforce... Read More >

Client in Focus

Teach for America Colorado's VP of External Affairs called Canopy this spring to discuss hiring interim leadership support once she leaves her role at the end of May.  The organization is committed to creating a thoughtful, smooth transition in this important area of growth and advancement. Canopy's Erin McLain has been hired as the interim Development Director in order to move the strategic development plan forward, provide mentorship and coaching to direct reports, lead weekly team meetings, and provide strategic support for the organization’s 2016 gala... Read More >


Advisor in Focus

JEN ASBURY  is a veteran strategic communications and marketing practitioner with the ability to boil down complex issues, identify differentiators and communicate messages to the right audiences.  For 15 years, Jen has effectively connected brands with consumers and customers, while quickly earning the trust of leadership and colleagues through patient listening, strategic recommendations and hard work. Prior to joining Canopy, she spent seven years at Edelman Chicago, cutting her teeth on the world’s biggest and most innovative brands, still calling on those skills and media relationships on a daily basis.  Jen has extensive travel, tech, healthcare and lifestyle experience, having held positions in agency, quasi-governmental and Fortune 50 companies ...    Read More > 


In the News


Blog

WeWork Creates Ideal Space for Independent Workers

It was hard not to do a double take scanning headlines this week. WeWork, a provider of shared office space, announced a $10 billion valuation.  The jaw-dropping figure was revealed after Fidelity Management & Research agreed to invest $400 million in the company.

Just over a year ago, the company was valued at only $1.5 billion.  WeWork's success and explosive growth has been the subject of debate around the water cooler.  How does a company that simply sublets office space become so successful in such a short period of time? There are a variety of reasons, of course. But, one thing is for sure…WeWork’s success has a lot to do with WHO is subletting their space and WHY. 
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