About Canopy Advisory

Canopy Advisory Group connects businesses and nonprofits with top talent to assist their teams on a short-term basis. In the fall of 2009, our founders Brooke Borgen and Griffen O’Shaughnessy saw a need in Denver’s corporate and nonprofit world for greater access to project-based professionals. In an economic environment where continuously adding full-time employees to accomplish a company’s short and long-term goals is not always feasible, bringing on independent consultants is a win-win for both parties. Read More >

Industry Trends

How The Startup Economy is Creating $1 Billion Freelance Paychecks: Forbes Magazine: What do stubbornly high unemployment numbers, booming startup communities and the new “task-based” economy have in common? They’re all part of the collision of trends that have made freelancers the kings and queens of the new workforce. According to new research from freelance marketplace Elance.com, 2012 was a record-breaking year for the part-time or project-based workforce... Read More >

Client in Focus

Highwater Wealth Management is a new wealth management company to Denver, which relocated here after Hurricane Katrina. The founder was looking for ways to increase exposure to his firm and needed the expertise of a public relations specialist. The founder hired Canopy to write a press release, pitch his story, and give media training to him prior to any newspaper interviews.  A Canopy advisor was able to get Highwater Wealth Management a full-page article in the Denver Business Journal... Read More >


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Advisor in Focus

KECIA CARROLL is a senior marketing and communications advisor with more than 15 years working on both strategic and programmatic levels. Primarily working with emerging companies or established companies wishing to redefine or reposition themselves, Kecia brings both focus and drive to each client or campaign. Her experience spans multiple industries including telecommunications, technology, nonprofit and professional services. Practice Areas: Business Development Strategy Marketing & Communications Strategy Outsourced Marketing/Communications Director Channel Development & Programs Partner Programs Project Management (Account Management, Campaign Management), Sponsorships, Business Development...    Read More > 


Best Practices

Hire a trusted professional for your company’s website and other helpful hints

Your website is arguably your most valuable marketing tool, and there are many common mistakes you can avoid with these helpful tips for making the best impression online. 1. Use Captivating Imagery: Comprised of nothing but code, websites are inherently antiseptic and two-dimensional. They're basically a white color field with black characters, and they even lack the tactical benefits of a book or magazine. But well-designed websites leverage original, captivating images to communicate your value proposition quickly and powerfully. Infographics can be a very effective way to describe a complicated concept or process, and they're a great way engage and educate your website visitors. Read More >